Communications and Marketing

Anibal房子
先锋道630号
罗彻斯特 MI 48309-4482
(位置地图)
(248) 370-3184
传真:(248)370-3182

GrizzText

SMS messaging, also known as text messaging or GrizzText, is an additional method of communication that 十大菠菜台子 will use to communicate with the student population. GrizzText will be utilized by authorized university departments to relay information for things such as account information, 学术顾问, 登记, 经济援助信息, 以及校园活动.

Departments interesting in engaging students in mass texting must adhere to the following:

Send request to UCM for approval detailing:

  • Name of proposed texting channel
  • Goal to texting students
  • Student population targeting
  • 文本频率
  • Employees dedicated to manage communication e.g. 回复短信
    • The expectation is that messages are responded to quickly and that each department has FTE’s ready to respond to inquiries
  • Process of handling opt ins and opt outs
  • Outline of the first 6 months of text messaging

UCM will determine whether the department is appropriate for distribution to the requested student population and whether it makes sense as a stand alone channel. Keep in mind that student's do not necessarily understand university departmental organization structures.

Once the plan is finalized, please fill out the approval form and UCM will contact with any follow up questions.

Text Messaging Approval Form


其他有用的建议:

  1. Individuals must opt in for receipt of GrizzText to ensure that their personal details held by the university are updated with any changes to their mobile phone number. Prior opt-in for related purposes is sometimes sufficient - UCM can help evaluate.

  2. All approved officials must abide by all university text messaging policy and ensure:
    1. 消息是有效的
    2. the wording is appropriate
    3. the circulation list is correct

  3. GrizzText must not be used as the sole means of communicating an essential message or announcement. The text message must be supplemented by some other means of communication, e.g. an email or paper notice to ensure that all students, including those without a mobile phone, receive the message.

  4. GrizzText 不得用于:
    1. general information to large populations i.e. “Fall classes start Monday!”
    2. repeat reminders of messages already circulated
    3. 个人事务.g., items for sale, farewell messages 

  5. All messages must be tagged with the appropriate identifier e.g., 学校, administrative office so that the recipients of the text can see immediately where it originated.

  6. Messages should be no longer than 160 characters and should address the student directly, i.e. “你”. They should include essential points plus the instruction: 'check your email for full details' or 'full details to follow by internal post'. When possible abbreviations and txt lingo should be kept to a minimum.

  7. 十大菠菜台子 紧急警报 are provided through a different service. If you'd like to opt-in to receive emergency alert texts, visit the 十大菠菜台子 Emergency Text Messaging page

  8. eBill (electronic billing) notifications are a completely unrelated to this program. For more information visit the Student Financial 服务 eBill page
  9. Additional details and requirements  may be found in Broadcast Text Messaging Policy 425.